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Nov. 12th, 2009

loosey

How to Move From New Author to Established Pro

When your very first book is published, it's an exciting event. Then you start learning about marketing and promoting yourself and your book, and it may all start to go from exciting to nerve-wracking.

One way to market yourself is to have a reliable backlist of stories out there so your name is mentioned more than once and you develop a fan base.

Of course that’s easy to say. How to you get from one book to more when you aren’t sure how to make your book stand out?

* Write a hell of a good story. Make your fans come looking for more!

* Develop an on-line writer presence before you publish your first book. Not an obnoxious, look at me writer presence. One that reflects you or at least the you that you can project for years and seems friendly and approachable and interesting. Then when you modestly admit you have a book out, people will have an interest.

* Experiment with what marketing you feel comfortable doing and do it.

* Listen to what your publisher, editor, and/or agent tells you to do. (Sounds easy, huh? And yet it’s not universally followed.)

* Finally, keep writing. Marketing one book for years will only get you diminishing results. You need more out there to keep sparking interest

M -- and remember -- we're not psychic. And we're not always going to remember to track you down and ask for the next book. Get your proposals in to your editor well in advance, so she can get your title approved and give you a target release date. The more information we have to work with, the more help our marketing people can give in reaching your target market.

Treva Harte
www.Loose-Id.com

Jun. 18th, 2009

loosey

What Do You Wish You Had Known Before You Sent Your First Ms. to An Editor?

I’m going to be giving a panel discussion in a week on “The Business of Romance.”  The challenge here is that none of the panelists know who the audience will be for this.  It could run the gamut of already published authors to curious bystanders to wanna-be-published authors.  So I need to keep it basic.
 
What did you want to know before you got published and what did you need to know?  I’m thinking back to the Dark Ages, when I wrote with a quill pen on parchment, and I recall that once I thought about writing a story I looked up what you did need.  I checked out:
 
-- What markets were out there
-- What the heck a query, synopsis and partial were
 
I had a partial (maybe even a full story along with the partial -- it’s been awhile but I think I was still the three chapter wonder back then) which I sent off with my S.A.S.E.  I dutifully sent my submission package out one at a time and waited until a rejection came before sending the next one.  Since, alas, I was new, I didn't have to wait very long.  I was through with all the potential markets I could find within three or four months.  The rejection slips moved briskly.
 
Because I hadn't really done the first thing I needed to do.
 
-- Find out what sells in the market I wanted to sell to
 
I don't mean the latest trends or what agent is looking for what. I mean basic things like creating a romance plot that would hold up for at least 75,000 -- 100,000 words (though -- face it -- I don't do that now, either.  I just write for a different market.)  I had written a historical, too, one in a time period no one wanted to buy.  Hey, I didn't know.  I didn't even know I didn't know.
 
M adds: One of the best ways to find out what's selling is to check with your local bookstore. Ask for the best sellers shelf. You can do the same thing at BN.com, AllRomanceEbooks.com, and Fictionwise.com. The good news is, these days, with e-books, even if you're interested in writing for a genre that's not in the top 10, or even the top 100, there's sure to be a publisher who specializes in what you want to write. You just need to do a little more research.
 
Which leads us to the most important part of pre-marketing yourself -- do your homework. Know your target market. Find out who publishes what, read their books, and read their submissions guidelines. The process of submissions is, in large part, a sales job. And nothing says "I don't know what I'm doing" better than sending the wrong book to the right publisher.
 
Treva Harte
Margaret Riley
loosey

December 2009

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